On a recent tour of the new Google offices in Zurich, Switzerland I was reminded of the value employees’ play in delivering the employer brand promise. These company ambassadors are a powerful front line tool to communicate to potential hires what they can expect from joining the company and an endorsement to current employees that they have made the right choice. It also results in stakeholders speaking positively about the organisation.
Brett Minchington MBA, Chairman/CEO of the Employer Brand International (formerly Employer Brand Institute), shares his views on the trends he sees emerging globally in employer branding in Peer Group's Employer Brand Bulletin - Spring 2009
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