The Employer Brand Managers Handbook-2013 International Edition

2013 International Edition (CD-Rom)

NOW Only available from the publishers website click here>

When I was preparing a course on employer branding for World Vision International’s summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Strategy Toolkit," written by Brett Minchington

Roger Thompson,  World Vision International

Only 14% of companies have a clearly defined employer brand strategy
2011 Employer Brand International Employer Branding Global Research Study

The Employer Brand Manager's Handbook provides a wealth of knowledge, tools and tips shared with thousands of senior managers around the world during Brett Minchington's two Employer Branding Global Tour to more than 40 cities in 24 countries over the past four years.

The publication is the world's leading publication on how to develop, implement, measure and manage your employer brand program.

A comprehensive online resource guide written by International employer brand strategist Brett Minchington MBA. This resource kit will guide you:

• Develop a clearly define employer brand strategy;
• Understand the current status and future projections in employer branding around the world from the latest global research into employer branding by Employer Brand International;
• Through the steps to define, design, integrate and evaluate your employer brand program;
• To determine the key stakeholders you should engage in your program;
• To develop a business case for employer branding;
• To communicate your employer value propositions (EVP’s) using high touch online and offline channels;
• To choose and assess your employer brand partners and vendors;
• To develop a ‘best in class career’ website;
• To determine project costings for your employer brand budget;
• To measure your employer brand project return on investment (ROI)
• To save on unnecessary external supplier costs;
• To build an Employer Brand Global Community to support the long term management of your employer brand strategy

The Employer Brand Manager's Handbook is a practical guide to discovering your current employer brand and developing your employer brand strategy. 

The handbook includes guidance on:

• How to undertake an audit of your current employer brand - this will become the basis for developing your employer brand strategy and roadmap
• Global Best Practice Guidelines in employer branding
• “Your Employer Brand” questionnaire to assess current position and guide you where to focus your resources;
• "Career website” questionnaire to assess current position and guide you where to focus your resources;
• Director of Employer Branding Job and Person Specification;
• Employer Brand Excellence Framework^TM to guide your employer brand strategy across the total employment experience;
• Your Employer Brand Road Map & Process^TM
• Employer Brand Excellence Pathway^TM model

NOW Only available from the publishers website click here>