In an article on HRM, Brett is quoted:
"International employer brand strategist Brett Minchington, who has developed an Employer Brand Excellence Framework, breaks the process down into four phases: the Concept Phase, when the company carries a 360-degree employer brand audit to determine the strength of its current employer brand and determine the level of synergy with corporate brand and business objectives; the Design Phase, where the company develops its EVPs and its employer brand employee platform; the Integration Phase, which involves communicating and cascading the EVP internally and externally; and finally the Evaluation Phase, which measures the impact of the employer brand program."
"Your employer brand set of metrics or dashboard needs to be aligned with business objectives so managers from all departments will need to be involved in the development process," points out Minchington.
To read the full article please click here>
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