Article published in ERE Journal of Corporate Recruiting Leadership
If more companies had the answer to the question, “Why would someone want to work for us?” chances are we wouldn’t have the increasingly high levels of disengagement we do now amongst employees in companies around the world. The past few years have witnessed one of the most severe periods in economic history following the meltdown of the global financial system, which had its roots in the subprime mortgage market and took hold when Lehman Brothers filed for Chapter 11 bankruptcy protection in September 2008.
While everyone is atwitter about using social media as a recruitment tool, branding opportunities that this presents are not being embraced. Human Capital talks to three experts about how to use your employer brand to target passive job seekers (article contribution by Brett Minchington).
To read the article please click here and turn to page 10-11.
Have you read Brett's new book "Employer Brand Leadership - A Global Perspective" For full details please visit the publisher's website click here>
Upcoming events - Nov 2010
Human Capital talks with Brett Minchington about leveraging your brand portfolio and explains why HR should play a key role in adding value to a company's brand portfolio.
To read the full article please click here>
Whilst in Turkey for the Employer Brand Global Masterclass conducted in Istanbul in October 2009 Brett was interview by a senior journalist from The Economist about his views on empoyer branding and key implications for leaders in Turkey.
To read the full article (in Turkey) please click here>
Article by Brett Minchington for Poland's leading HR Publication, Personnel Zaradzanie in the lead up to Brett's Employer Brand Global Masterclass conducted in Warsaw in October 2009.
To read the full article (in Polish) please click here>
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