Employer Brand Excellence

A Case Study Approach Volume II (2017)

e-publication, 230 A4 pages

26 best practice case studies from around the world

MADE BY INDUSTRY - Produced by Brett Minchington

Employer Brand Excellence Volume - A Case Study Approach II is the second edition of a four volume series on bringing employer brand best practice to leaders around the world. 
 
With 230 pages packed full of best practice case insights from 24 companies such as GE, Sanofi, Dubai Airports, Airtel, Sodexo,  and Kantar TNS, the latest book in employer branding showcases the journey each company took in developing their employer brand.
 
The case studies have been expertly compiled in collaboration with clients of the world’s leading employer branding agencies and country partners of World Employer Branding Day held in Budapest from 27-28 April 2017 and produced by five time author Brett Minchington.
 
The book provides detailed insights on key areas such as employer brand strategy development, EVP development, employer brand positioning, employer brand communications strategy, how to measure ROI of your strategy, employer brand content marketing,  social media, accelerated learning programs, research on what makes high performers stay, technology and the future of employer branding.
 
Leaders at all levels will be inspired by the practical insights shared as each company navigated their way through the complexities of their employer brand strategy.
 
Each case study details the journey each company took to build their employer brand including key objectives, the process and methodology, challenges, key achievements, the business impact, metrics and key learnings.
 
If you're serious about building a market leading employer brand to attract, engage and retain talent and want a practical guide to assist you, you will find this new publication will save you time, effort and investment!